Yesterday, December 20, the dance music world became immediately inundated with a bizarre new meme, “Om Telolet Om.” The almost-palindromic phrase, which translates roughly to “Sir, honk your horn, sir” in Indonesian, flabbergasted\u00a0as many DJs as it attracted. Nonetheless, numerous big-name producers hopped onto the viral opportunity with greater enthusiasm than the mannequin challenge. Within a day of the meme’s inception, the Asian onomatopoeia spurred “remixes” from acts like Ummet Ozcan and Firebeats:<\/p>
Ummet Ozcan<\/strong><\/p> Firebeatz<\/strong><\/p> While not everyone in the dance music industry put effort toward producing music surrounding the meme in its infancy, the phrase has been at the tip of every DJs thumbs as varied stars have tweeted in coy knowledge of the meme’s existence, bewilderment at its meaning, or to help others in figuring out its origin.<\/p> \u2014 MARTIN GARRIX (@MartinGarrix)