{"id":79055,"date":"2017-02-17T01:33:21","date_gmt":"2017-02-17T01:33:21","guid":{"rendered":"http:\/\/admin.aws.dancingastronaut.com\/?p=275567"},"modified":"2017-02-17T01:33:21","modified_gmt":"2017-02-17T01:33:21","slug":"check-out-these-absurd-spotify-ads-based-on-actual-user-playlists","status":"publish","type":"post","link":"http:\/\/earthquakemix.com\/boom\/?p=79055","title":{"rendered":"Check out these absurd Spotify ads based on actual user playlists"},"content":{"rendered":"

In a\u00a0continued attempt to authentically engage with their diverse user base, Spotify<\/a> has launched a creative new\u00a0ad campaign centered around\u00a0some comical user-generated playlist names. The series\u00a0takes actual playlist names created by Spotify users and couples them with a sarcastic or tongue-in-cheek remark on the playlist.<\/p>

One playlist, named “DON’T DELETE THIS AGAIN POOTY OR I WILL END YOU,” prompted this\u00a0response from Spotify: “Be careful Pooty. They seem\u00a0serious.”\u00a0As creepy as user-level data tracking can be, this particular campaign is a welcome take on the quarks and oddities many experience when sharing playlist on streaming sites.<\/p>

Additionally, Spotify got\u00a0Alessia Cara, DNCE, and D.R.A.M. to read the names of peculiar names of playlists in which they are featured. A number of\u00a0DNCE songs are on a playlist called “Play this at my funeral,” while Alessia Cara’s music appears on “Global warming is real… let’s dance.” Meanwhile, D.R.A.M. mocks the notorious “Rap Caviar” playlist.<\/p>

Last year, Spotify launched a similar campaign based on statistics around user habits. For example, one billboard read, “Dear person who played ‘Sorry’ 42 times on Valentines Day, what did you do?”\u00a0Creepiness aside, Spotify knows how to advertise.<\/p>

Check out the videos below:<\/p>

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H\/T: Adweek<\/a><\/em><\/p>

Read more:<\/strong><\/p>

Spotify launches weather inspired site with the help of AccuWeather<\/a><\/p>

Spotify offers new ‘President of Playlists’ position to Barack Obama<\/a><\/p>

Spotify is no longer interested in acquiring SoundCloud<\/a><\/p> \"\"\/","protected":false},"excerpt":{"rendered":"

Spotify launches a new ad campaign based on some of their users’ bizarre playlist names. DNCE, Alessia Cara, and D.R.A.M. appear in the commercials.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/earthquakemix.com\/boom\/index.php?rest_route=\/wp\/v2\/posts\/79055"}],"collection":[{"href":"http:\/\/earthquakemix.com\/boom\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/earthquakemix.com\/boom\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/earthquakemix.com\/boom\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/earthquakemix.com\/boom\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=79055"}],"version-history":[{"count":1,"href":"http:\/\/earthquakemix.com\/boom\/index.php?rest_route=\/wp\/v2\/posts\/79055\/revisions"}],"predecessor-version":[{"id":79056,"href":"http:\/\/earthquakemix.com\/boom\/index.php?rest_route=\/wp\/v2\/posts\/79055\/revisions\/79056"}],"wp:attachment":[{"href":"http:\/\/earthquakemix.com\/boom\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=79055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/earthquakemix.com\/boom\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=79055"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/earthquakemix.com\/boom\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=79055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}